AI Marketing Leadership Forum: AI Cautions and Legal Considerations for Marketing in 2024
Jul
10
2024
Date: July 10, 2024
Incorporating AI into digital marketing to find new optimization opportunities and boost efficiency is crucial in our competitive marketplace. However, compliance, privacy, trademarks, and copyright issues related to Generative AI are complex and can easily land your organization in court.
Attend this keynote session to learn the latest opportunities and compliance challenges related to AI in digital marketing.
You will also learn:
- What to consider in terms of privacy in your AI marketing processes
- Best practices and processes to help avoid costly non-compliance fees
- The latest regulations related to AI and how to stay up to date on changing legislation
- What’s next in AI compliance and what it means to digital marketers
Speakers
Scott T. Lashway
Speaker
Scott T. Lashway is a globally recognized privacy and cybersecurity disputes attorney who servers as Co-chair of Mintz’s Privacy & Cybersecurity Practice. He guides clients through high-stakes incident response and breach investigations, complex and bet-the-company litigation, government investigations, and enforcement actions and provides strategic counsel on privacy, cybersecurity, data governance, and AI issues. Scott primarily represents clients in the health care, financial services, technology, artificial intelligence, and media and adtech sectors.