Drug Information Association (DIA): Advertising and Promotion Regulatory Affairs Conference

Mintz Member Joanne Hawana will be speaking at the Drug Information Association (DIA)'s Advertising and Promotion Regulatory Affairs Conference, chairing the session "Best Practices for Diversity and Inclusion in Medical Product Advertising." The session will cover:

• Analyze risks associated with certain patient depictions in medical product advertising
• Identify viable options for incorporating diverse patient perspectives into product advertising without creating significant regulatory risks for the business
• Evaluate marketing proposals for new ad campaigns with a broader appreciation of how diversity, inclusion, and equity can play a role in medical product branding

Joanne will be moderating the session titled, "Submitting and Responding to Advertising Complaint Letters: Why, How, and Where?” The session will cover:

• Determine when to act and submit a cease-and-desist letter to the company or complaint to regulatory agencies
• Describe what to expect after submitting cease-and-desist or complaint letters
• Evaluate your position and options if you receive a cease-and-desist letter related to your advertising/promotional campaign