TikTokers Put Consumers at Risk as Drug Ads Go Unchecked by FDA
Member Joanne Hawana was quoted in a Bloomberg Law article discussing how TikTokers put consumers at risk of misinformation as drug ads go unchecked by the FDA. Joanne comments on the Office of Prescription Drug Promotion’s efforts to conduct research projects to better comprehend how viewers understand information presented in direct-to-consumer advertising.
Joanne said, “A huge priority for them is getting new information. I envision that at some point in the next couple of years, some of the findings from that research will end up in whether it’s a revised guidance or a finalization of the social media ones.”
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