Trademark Essentials for In-House Counsel

What can we protect as a trademark and how? How do we organize our brands and efficiently manage and grow our trademark portfolio? Mintz members, Michael Graif and Karen Won will discuss what every in-house counsel needs to know about trademarks.

In this In-House Connect event hosted at Mintz, we'll cover topics including:

• What is legally protectable;
• Strategies for domestic and global filing, including when to use the Madrid Protocol and how to adjust for Brexit;
• Tips for clearing and filing marks;
• How best to manage deadlines and renewals; and
• Key considerations in pursuing consent agreements, cease and desist letters and infringement lawsuits.