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Into The Future: The Evolution of AdTech & Data Privacy

Webinar

Nov
21
2024

Date: November 21, 2024

Time: 12:00PM - 1:00PM (EST)

The advertising technology space and landscape continue to evolve and adapt – increasingly providing the ability for tracking, attribution, interest-based ads, and tailoring. These advancements have resulted in more and more information, personal and otherwise, being ingested by virtue of advertising and ad-based tracking.

Join experts from Mintz, TrustArc, DoubleVerify, and Digital Advertising Alliance as they discuss the emerging regulatory landscape, how organizations can stay abreast of continued technological innovations, and how they can implement strategies to help them comply with adtech privacy laws, continuing self-regulation, and consent and preference management of third and first-party data.

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Speakers

Scott T. Lashway is a globally recognized privacy and cybersecurity disputes attorney who servers as Co-chair of Mintz’s Privacy & Cybersecurity Practice. He guides clients through high-stakes incident response and breach investigations, complex and bet-the-company litigation, government investigations, and enforcement actions and provides strategic counsel on privacy, cybersecurity, data governance, and AI issues. Scott primarily represents clients in the health care, financial services, technology, artificial intelligence, and media and adtech sectors.

Val Ilchenko

Speaker

General Counsel & Chief Privacy Office, TrustArc

Beatrice Botti

Speaker

VP, Chief Privacy Officer, DoubleVerify

Lou Mastria

Speaker

CIPP, CISSP, President and Chief Executive Officer, Digital Advertising Alliance