An article by Intellectual Property Division Chair Michael Renaud and Member Adam Rizk was recently published by IAM, focused on the critical steps entrepreneurs and other business leaders should take to develop a robust IP strategy to best protect and monetize disruptive technology assets. 

The article analyzes three case studies, including Tesla v. Matthews International, an ITC investigation in response to a complaint by Advanced Micro Devices (AMD), and Nanoco Technologies v Samsung Electronics America Inc., which center around Strategic IP Monetization & Licensing issues. Drawing on these cases, the authors offer six key tips for effective IP monetization:

1. Conduct an IP portfolio audit
2. Identify high-value assets
3. Protect high-value assets
4. Think big picture
5. Evaluate commercialization and monetization
6. Exercise care when sharing IP

The authors write, “While capturing and safeguarding innovations through patents or trade secrets is essential, so is understanding the broader economic objectives, including how the IP will evolve and how the company should prepare for future needs. It’s also valuable to consider alternative use cases for IP assets, as they sometimes end up disrupting a sector inadvertently.”

Source

IAM