Dan is highly regarded for his defense of product liability cases involving consumer products and deep knowledge of California’s consumer protection regulations and laws. He skillfully handles litigation, including class actions, around California’s Unfair Competition Law, Consumer Legal Remedies Act, and Safe Drinking Water and Toxic Enforcement Act (Prop 65), among others. He has served as a defense counsel in over 3,000 product liability cases involving pharmaceuticals, medical devices, food, cosmetics, over-the-counter drugs, and food and products marketed as containing natural ingredients. His client roster includes a wide range of life sciences and retail and consumer products companies.
Specific to consumer class action lawsuits, Dan has successfully defended clients in class actions alleging false or misleading labeling or advertising of foods, cosmetics, over-the-counter drugs, dietary supplements, and homeopathic products. These claims have involved probiotics, “natural” ingredients, “clinically-proven” results, lack of efficacy, lack of substantiation, and failure to disclose. Representative statutes addressed include:
- California’s Unfair Competition Law (Business & Professions Code § 17200) and similar unfair competition statutes in every state and the District of Columbia based on allegations of unfair competition or false advertising actions.
- California Safe Drinking Water and Toxic Enforcement Act of 1986 (Proposition 65)
- Deceptive, False, and Misleading Advertising laws, such as California’s Business & Professions Code § 17500, and similar statutes proscribing advertising that contains false, deceptive, or misleading statements related to the sale of goods.
- Experience in other California state regulations and laws including Made in the USA claims, slack-fill claims, the California Automatic Renewal Law and ADA website access claims.
- Consumer Legal Remedies Act (CLRA), California Civil Code § 1750, which establishes a remedy for unfair methods of competition and unfair or deceptive acts in the sale of goods to a consumer. CLRA violations commonly alleged against food and drug companies include “representing goods that have characteristics, ingredients, benefits or qualities that they do not have,” and “representing that goods are of a particular standard, quality, or grade.”
- Breach of Express and Implied Warranties under state and federal laws, including the Magnuson-Moss Act.
His trial work also encompasses defense of pharmaceuticals & medical devices, sports equipment, commercial litigation and privacy and data security. Dan advises international companies in the pharmaceutical, medical device, food, over-the-counter drugs, homeopathic remedies, and dietary supplement, and sports industries. He has served as defense counsel in over 3,000 product liability cases and represented companies in both state and federal courts in California and the US. Dan also maintains a robust complex commercial litigation practice, in addition to counseling clients on trade secrets and misappropriation cases and breach of fiduciary duty disputes in state courts nationwide.
Dan routinely advises clients on regulatory matters as well as the selection of local counsel and lead trial attorneys. His commercial litigation practice has covered a wide spectrum of issues and included representation of several international companies based in Italy, Mexico, India, United Kingdom, Korea, Japan, Taiwan, Germany, Australia, and Switzerland.
Dan is highly regarded for his defense of product liability cases involving consumer products and deep knowledge of California’s consumer protection regulations and laws. He skillfully handles litigation, including class actions, around California’s Unfair Competition Law, Consumer Legal Remedies Act, and Safe Drinking Water and Toxic Enforcement Act (Prop 65), among others. He has served as a defense counsel in over 3,000 product liability cases involving pharmaceuticals, medical devices, food, cosmetics, over-the-counter drugs, and food and products marketed as containing natural ingredients. His client roster includes a wide range of life sciences and retail and consumer products companies.
Experience
- Successfully excluded expert witness report under Rule 702 involving alleged damages in a false advertising case, which resulted in denial of class certification in the Central District of California on behalf of a multinational restaurant chain.
- Successfully resolved a wrongful death action for the US subsidiary of a German-based manufacturer of cleaning equipment. We were brought in on the eve of trial and negotiated a favorable settlement for the client.
- Defended Similasan Corp. in a putative class action alleging false and misleading statements on labels of Children’s ear homeopathic products, brought under California (UCL, FAL, CLRA) consumer protection laws. Settled on terms very favorable to client before class certification briefed.
- Obtained a summary judgment in the US District Court for the Northern District of California in a medical device action.
- Successfully represented in Arbitration a supplier of component parts for a consumer product in breach of contract and breach of warranty claims arising from a nationwide CPSC recall.
- Represented several manufacturers of private label over-the-counter (OTC) consumer products in multiple “slack fill” cases and government investigations.
- Obtained defense verdict in a state superior court action alleging product liability and breach of contract claims.
- Successfully obtained summary judgment in the US District Court for the Northern District of California in a business defamation claim that led to new management obtaining control of a non-US based software company.
- Assisted multiple manufacturers, retailers and distributors in the food and beverage industries in responding to a CLRA demand letter alleging false and misleading statements on labels of food products brought under California (UCL, FAL, CLRA) consumer protection laws. Settled favorably before lawsuit filed.
- Defended Pinnacle Food Group in a putative class action alleging false and misleading statements on labels of food products brought under Vermont consumer protection laws. Settled on terms very favorable to client before class certification briefed.
- Defended a national retail pharmacy chain which manufactures, retails and distributes a private label of homeopathic products in a putative class action alleging false and misleading statements on labels of private label homeopathic products, brought under California (UCL, FAL, CLRA) consumer protection laws. Settled on terms very favorable to client before class certification briefed.
- Represented a lumber supplier in a class action alleging false “Made in USA” labeling of consumer products. We secured a favorable settlement involving no contribution by our client to the claim fund.
- Successfully defended a fuel distribution company against California Proposition 65 claims involving the alleged distribution of leaded aviation fuel gas from private airports.
- Represented a supplier of do-it-yourself sewing, quilting, home decorating and crafts products in negotiations with the State of California regulatory agencies to limit fines and penalties in violation of the California Air Resources Board, and also Proposition 65.
- Successfully represented adidas America Inc. in arguing against certification of a class action suit alleging a defect in one of the company’s popular running shoes in the Southern District of New York.
- Defended a consumer goods corporation in a putative class action alleging false and misleading statements on labels of various home care products, brought under New York (GBL §§ 349, 350) consumer protection laws.
- Represented a New York manufacturer of consumer healthcare products under California Proposition 65 allegations, obtaining a favorable settlement for our client.
- Successfully resolved California Unfair Competition claims (17200) against manufacturers of dietary supplements, foods, cosmetics, and homeopathic medicine products.
- Favorably settled purported three purported state class actions alleging product liability and contract claims in state court.
- Successfully resolved a putative Illinois class action alleging violations of Illinois unfair trade practices act re use of advertising term “Natural” re personal care products.
- Serving as national coordinating counsel for a Fortune 500 multinational company that is a global supplier of silicone and silicone-based technology. In this role we oversee litigation pertaining to a medicinal remedy found in many dietary supplements. We also serve as this client’s regional counsel in litigation related to silicone breasts implants and small joint orthopedics.
- Successfully defended a California grocery retailer in a state court lawsuit and on appeal. The lawsuit was filed by three Union for Food and Commercial Worker-employed plaintiffs alleging that the retailer violated the Rosenthal Roberti Item Pricing Act.
- Represented a publicly traded distributor of personal care products, in California regarding Prop 65 (Safe Drinking Water and Toxic Enforcement Act) cases and Consumer Legal Remedies Act (CLRA) claims. All cases have been resolved through favorable settlements approved by the court.
- Obtained complete dismissal of product liability, RICO action relating to medical devices through a motion to dismiss in the Southern District of Ohio.
- Successfully represented a semiconductor equipment supplier against allegations of breach of contract, lack of good faith and fair dealing, fraud, and unfair competition. The plaintiff had sought approximately $200 million in damages. The defense verdict was selected as one of the Top Defense Verdicts of The Year by the San Francisco Daily Journal and was upheld on appeal.
- Successfully obtained a pre-judgment attachment in the amount of $45 million in breach of contract action in the US District Court for the Northern District of California on behalf of a non-US based technology company.
- Favorably settled action in the US District Court for the Northern District of California alleging breach of earnout provision of stock purchase agreement after preliminary injunction hearing.
viewpoints
California Prop 65: More Unintended Consequences
October 11, 2016 | Blog | By Daniel Herling
Preemption Defense in the Ninth Circuit Is “Not Dead Yet”
February 19, 2016 | Blog | By Daniel Herling
Knockout in Round One: Court Dismisses California Supply Chains Act Class Action
December 29, 2015 | Blog | By Daniel Herling
Settlement Looms for "Made in USA" Jeans Suit
December 9, 2015 | Blog | By Daniel Herling
California Joins rest of Country in “Made in USA” Rules
September 4, 2015 | Blog | By Daniel Herling
California Appellate Court Takes on Proposition 65 Warning Triggers
March 23, 2015 | Blog | By Daniel Herling
A Sane Tweak to Proposition 65
March 16, 2015 | Blog | By Daniel Herling
Even Further Down the Rabbit Hole: New EU Legislation Adds to GMO Quagmire
January 29, 2015 | Blog | By Daniel Herling
Proposition 65 May Mean More Than Warning Signs and Lawsuits
January 20, 2015 | Blog | By Daniel Herling
A Taste of Things to Come? Whole Foods Feels Sting of "Non-GMO" Litigation
November 13, 2014 | Blog | By Daniel Herling
News & Press
The Best Lawyers in America 2025 Recognizes 184 Mintz Attorneys across 56 Practice Areas
August 15, 2024
187 Mintz attorneys have been recognized by Best Lawyers® in the 2025 edition of The Best Lawyers in America©. Notably, three Mintz attorneys received 2025 “Lawyer of the Year” awards, and 64 firm attorneys were included in the 2025 edition of Best Lawyers: Ones to Watch.
Mintz is pleased to announce that 120 firm attorneys have been recognized as leaders by Best Lawyers® in the 2024 edition of The Best Lawyers in America©.
Best Lawyers® recognized 108 firm attorneys in the 2023 edition of The Best Lawyers in America©. Notably, two Mintz attorneys – Poonam Patidar and Scott M. Stanton – received 2023 “Lawyer of the Year” awards, and 28 firm attorneys were included in the inaugural edition of Best Lawyers: Ones to Watch.
How Purging of Classes Could Cost Peloton Big
February 3, 2021
In Growing Trend, Companies Being Whipsawed by Regulators and Courts
November 19, 2020
Suspicion and Threats of Increasing Legislation Loom in The Midst of Glyphosate Debate
April 13, 2018
'Made In America' — What You Need To Know Now
August 10, 2017
Prop 65: If it’s on the list, you mustn’t resist
March 24, 2017
States step up when feds step down
February 23, 2017
Will FDA Adverse Event Data Release Mean More Lawsuits?
January 18, 2017
‘Tis the season to give someone a basket of processed meats
December 22, 2016
Pop goes the regulation
November 17, 2016
Less pepper than before? No slack for more slack-fill
October 28, 2016
Dole Buyers Get Mixed Win In 9th Circ. Natural Label Ruling
October 3, 2016
Mintz Achieves Denial of Class Certification for adidas America Inc.
September 09, 2016
Plavix Ruling Cements Calif. As Center For Mass Torts
August 30, 2016
Lawsuits challenge FDA e-cigarette rules
August 22, 2016
Food Safety Regulations Will Affect California Tort Law
July 13, 2016
Symantec Ruling Raises Bar For Consumer Fraud Claims
June 22, 2016
Events & Speaking
Product Responsibility Summit 2019
Promotional Products Association International
Alexandria, Virginia
What Young Lawyers Need to Know When Looking For an Expert Witness
ABA Young Lawyers Subcommittee, Products Liability Committee
The Fine Print Matters – Boilerplate Contract Clauses Through the Litigator’s Lens
Association of Corporate Counsel - San Diego Chapter
San Diego, CA
PPAI Product Responsibility Summit
Promotional Products Association International
Hyatt Regency Bethesda, MD
California Green Chemistry: What Retailers should Expect and Prepare for in 2014
Mintz Levin
Webinar
Dan is highly regarded for his defense of product liability cases involving consumer products and deep knowledge of California’s consumer protection regulations and laws. He skillfully handles litigation, including class actions, around California’s Unfair Competition Law, Consumer Legal Remedies Act, and Safe Drinking Water and Toxic Enforcement Act (Prop 65), among others. He has served as a defense counsel in over 3,000 product liability cases involving pharmaceuticals, medical devices, food, cosmetics, over-the-counter drugs, and food and products marketed as containing natural ingredients. His client roster includes a wide range of life sciences and retail and consumer products companies.
Recognition & Awards
Best Lawyers in America: Product Liability Litigation (2013 – 2025); Commercial Litigation (2021-2025); Mass Tort Litigation/Class Actions - Defendants (2021-2022, 2024-2025)
Best Lawyers in America: San Francisco Mass Tort Litigation / Class Actions - Defendants, Lawyer of the Year (2021, 2024)
Litigation and Product Liability Guide: Leading Practitioners in Product Liability (2016)
Expert Guides: Product Liability Litigation (2014)
Northern California Super Lawyers: Class Action (2004 – 2020)
Lead trial counsel in breach of contract/indemnity action case selected as a “Top 10 Defense Verdict” by The Daily Journal (2010)
Martindale-Hubbell AV Preeminent
Dan is highly regarded for his defense of product liability cases involving consumer products and deep knowledge of California’s consumer protection regulations and laws. He skillfully handles litigation, including class actions, around California’s Unfair Competition Law, Consumer Legal Remedies Act, and Safe Drinking Water and Toxic Enforcement Act (Prop 65), among others. He has served as a defense counsel in over 3,000 product liability cases involving pharmaceuticals, medical devices, food, cosmetics, over-the-counter drugs, and food and products marketed as containing natural ingredients. His client roster includes a wide range of life sciences and retail and consumer products companies.
Involvement
- Vice Chair, Products Liability Section, Federation of Defense & Corporate Counsel
- Fellow, American Bar Foundation
- Member, Federation of Defense and Corporate Counsel
- Arbitrator, San Francisco Municipal and Superior Courts
- Member, University of Dayton School of Law Advisory Counsel
- Board Member, San Francisco Legal Aid At Work
- Member, San Francisco Chamber of Commerce Leadership Program Alumni Council
- Part Board Member, San Francisco Center for Economic Involvement
- Past Delegate, Northern California KOTRA APEC Investment Mart in Seoul, Korea
- Past Delegate, San Francisco Mayor’s Trade Commission to Mexico
- Past Board Member, San Francisco Chamber of Commerce
- Past Chair, International Committee, San Francisco Chamber of Commerce Board of Directors
- Past Board of Editors, Law Journal Newsletter, Products Liability Law and Strategy
- Past Board Member, San Francisco School Volunteers